There has been a huge rise in mobile content creation over the past 3-4 years. Creating content on your mobile phone has never been easier. As the quality of phone cameras and processing speeds increase, the ability to shoot, edit and publish on your phone has become a much more enjoyable experience.
Mojo or Mobile Journalism has seen a rapid increase in uptake from newsrooms and content creators across the world. Producing pieces on the go and the ability to broadcast live back to a news station has been a more common sight in recent times. Just last year the BBC trialed an internal program to get cameramen and women to switch their large bulky cameras for mobile devices. I guarantee that you have watched your nightly news programs and not noticed that entire reports have been shot on a mobile device.
Mobile content creation is changing the content creation landscape, but how do you get started? Well, here are a few tips for you to follow:
What are you trying to show?
Whether you're doing a local news report or talking about your business you need to make sure you have a clear picture of what you want people to see. This may seem obvious, but many people forget what they are trying to do through visual storytelling. So, know what you want and what you want people to see before you shoot.
Get a Tripod
A tripod is a real asset to your mobile creation. Steady shots that pan around or simply stay still adds a much-needed sense of professionalism to what you’re creating. It keeps your shots easily digestible to the viewer. Shaky shots can add a sense of realism to what you're creating, but only in certain situations. Always try and use your tripod to keep that shake from happening.
Get a light
Buying a light is an important investment. There are some really good battery-operated lights now available. From small to large, there are lights to for all needs. The most common are usually LED lights which can offer high brightness for a relatively low cost. I also us a rig called the Ulanzi URig, this allows me to clip my light and my phone onto the one tripod and keep everything together. It is a simple but very effective solution.
Invest in good sound
One of the interesting developments in mojo technology has been the growing demand for high-quality sound. It has brought the likes of Rode and Shure to the mobile creation market. This means that there is now a host of good sound equipment you can get to suit your needs. Lapel mics, handheld mics and wireless mics are now all available to the mobile content creator. Personally, I use Rode’s SmartLav+ mics which plug directly into the phone. I don’t need to think about batteries or whether I’m getting the right sound. It’s never let me down. But find what suits you and find the best for your budget.
Video and Photo Editing Apps
There are quite a number of apps that can provide you with some really great ways to edit your content. Adobe Clip, Kinemaster and Filmic Pro are but a few. For photo editing on my phone I use Adobe Photoshop. There are some that best suit beginners and some that best suit more advanced users. Again, find the one that best suits you and get practicing.
Mobile content creation has never been easier and will only get easier as the technology improves. So start creating videos and see what you can do!
I do Mojo sessions for businesses, marketers and newsrooms – if you like to find out more about them or book a session, just head to the Book A Quote page and let me know what you’re looking for.